HERE is on a acquisition spree it seems! After acquiring Desti, it has now acquired predictive analysis firm Medio for creating a real-time predictive analysis platform for creating a “personal index of the world”. As per Nokia, this acquisition will help them in providing assistance to businesses in making better decisions and providing highly personalized maps to individuals.
In simpler terms, Nokia can use Medio’s knowhow in serving personalized maps and recommendations like “places of interest” much more accurately to customers. Same goes for business customers as well and they can benefit due to prediction about customer behavior based on location.