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Market survey firm, Neilsen has revealed its first consumer rankings for brands in six lifestyle categories. Great news is that Nokia has been crowned the “most preferred mobile handset brand” in consumer ranking for mobile handset brands. Samsung and Blackberry are ranked 2nd and 3rd behind Nokia. According to Nielsen, the rankings are based on popularity and consumer experience of these brands, which were ranked in the last quarter of 2012. The survey was conducted in 8 cities across India and 6000 consumers participated in the survey.
It is amazing to see Nokia still having such mind share in India, even after continuous onslaught of local featurephone and dirt-cheap droid manufacturers !!
