Brand Equity’s “Most Exciting Brands” is the annual survey conducted in collaboration of India’s major financial daily Economic times and market research major Nielsen. For the year 2013, Nokia tops the survey for most exciting “Mobile phone brand“. In the overall list of top brands it is ranked at 6th position leaving likes of Samsung (12th rank) and Apple (35th rank) well behind.
1 COCA-COLA
2 ADIDAS
3 PEPSI
4 FASTRACK
5 THUMS-UP
6 NOKIA
7 SPRITE
8 REEBOK
9 MERCEDES
10 BLACKBERRY (MOBILE PHONES)
11 APPLE (LAPTOPS)
12 SAMSUNG (MOBILE PHONES)
13 MAAZA
14 YAMAHA
15 DELL
16 TITAN
17 MIRINDA
18 FANTA
19 BMW …………………………………………………………………………….
26 SAMSUNG GALAXY (TABLETS)
28 APPLE iPAD
35 APPLE iPHONE
It is really great to see Nokia enjoying such brand equity in India !!
