HMD has missed the proverbial bus once again when it comes to launching Nokia 9. While the device will enjoy its own share of attention because of its Penta-Lens camera even with Snapdragon 845 it will not convert into sales numbers sadly.

Qualcomm already has made Snapdragon 855 official and a big percentage of flagship buyers who can’t live with anything less than the “most powerful processor” in their shiny prized devices would certainly give Nokia 9 with Snapdragon 845 a miss. So, there the ship has already sailed and devices with Snapdragon 855 will start appearing by end of Q1/start of Q2 2019.

It makes sense to therefore launch Nokia 9 with the Penta-Lens camera and Snapdragon 855 even if HMD can manage it in Q2 or worse Q3. Just imagine a 5G supporting flagship with Penta-Lens Zeiss camera and Snapdragon 855. It is mouth-watering for sure.

This will also help in HMD making its Flagship launch cycle tuned to be in a better sync with Qualcomm Snapdragon launch cycle. This has helped other manufacturers like Xiaomi and OnePlus a lot and HMD should take cue from them.

In fact, being a big fan I would love to see Nokia flagships enjoying the kind of awe, appreciation and acceptance that they truly deserve. Launching Nokia 9 now might draw some attention but acceptance wise it may not create the magic.