Nokia is certainly leaving no stone unturned to promote its latest flagships in UK. Nokia has partnered with retailer ASOS in UK to promote Lumia 925 to its tech-savvy young audience.
The promotion campaign is designed to showcase the low-light image capture capabilities of the Nokia Lumia 925. Read the details,
The campaign will centre around a ‘Day in the Life’; a behind-the-scenes feature, which sees four members of the ASOS team document their 9:25am to 9:25pm day, through pictures taken and shared with a Nokia Lumia 925. From social media to photography, and fashion to entertainment, team ASOS will demonstrate and champion various features of the device, culminating with a 9.25pm photo, showcasing the low light photography capabilities of the Nokia Lumia 925. ‘Day in the Life’ will sit exclusively on the ASOS website and be promoted through marketing collateral.
The partnership will be supported with a social media strategy that encourages ASOS users and fans to tweet their 9:25pm look. People will be invited to take part, using hashtag #asos925 for the opportunity to win one of nine £25 ASOS vouchers every day. To accompany the partnership, ASOS will be launching a bespoke Windows Phone app version of ASOS’s popular Daily Edit shopping concept; providing a quick and easy way to shop the very best of ‘New In’ fashion at ASOS. Each day the ASOS fashion editors pick the best items from categories such as Going Out, Holiday and Work.
ASOS shopping app is available for download at Windows Phone store and is compatible with all Nokia Lumia smartphones. There is also an offer exclusive to Phones4u for the month of September, in which buyers of selected PAYG Nokia phones will be able to claim a £10 ASOS voucher.
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