Nokia has licensed its brand to major online retailer Flipkart for products like Smart TVs, Laptops and Smart ACs. Now, it seems Flipkart will enter into one more Product category “Mobile phone accessories” with the launch of Nokia TWS earphones. TWS earphones may mean “True Wireless” earphones.
Nokia Audio store page has already gone up at Flipkart with teasers and other details. The launch will take place on April 5 as per the information provided on this page. It seems that the earphones will come with features like low latency, IPX7 water-protection and auto noise cancellation.
Flipkart has posted three promo videos teasing these features of the Nokia TWS earphones.
The strategy to allow Flipkart to enter the Mobile accessories space is however intriguing as HMD global already has Nokia smartphone accessories available in India. This will make two Nokia licensees compete in the same product category in the same market. Probably, the product positioning may be different.
Earlier we have seen another Nokia licensee RichGo
bringing a range of “Nokia True wireless” Earbuds in Asian markets China, Taiwan, Indonesia and others. You can check these Nokia earphones at the official Nokia site
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