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Nokia CEO talks about Nokia’s devices plans & how it can support Digital India program

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Nokia CEO Rajeev suri has been in India recently and met PM Narendra Modi assuring his support to Indian government’s “Digital India campaign”.

“We are on the path to a connected world where people and tens of billions of devices will be linked together in extraordinary ways, creating new social and economic opportunities for all,” Suri said in the statement.

Countries like India, with their demographic dividend and comfort with mobile technology, are in a position to benefit immensely from this development, and thus initiatives like Digital India are crucial, Suri added.

He has also talked about Nokia’s devices strategy in an interview and reconfirms how Nokia kept its design capability intact and not sold to Microsoft. He also says Nokia N1 launch was like tipping the toe and Nokia has found high brand recall in markets like India, China and Russia.  Nokia sees long-term opportunity in consumer world.

As a brand, we will be back in the consumer world. First we are tipping the toe in the water, seeing long-term opportunity. We find the brand is loved and recall is high in areas like India, China and Russia. Our view is to start with China, one step at a time.

We will find opportunities for brand licences. We have design capability, which everyone thought we sold to Microsoft, but we didn’t sell it. We will maintain the Nokia feel in all our products. We can’t have different products, each feeling different, in the market.

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Thanks Sangeet for the tip. Cheers!!

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