Nadella’s restructuring plan includes sharply reducing the number of models the company will release, now about one a week when counting variations for geographical markets, a person familiar with the plans said. Instead, Microsoft will release one to two models a year in each of three categories, said the person, who asked not to be named because the plans aren’t public. The categories are business-focused devices, phones for customers looking for low-price smartphones, and high-end devices for Windows enthusiasts.
Frankly speaking this strategy makes sense when you think in the perspective of cost and effort reduction in absence of a big portfolio. But knowing the kind of competition Android offers at every price point, it will be really an uphill task for Microsoft to maintain even the lowly 3% market share that it eventually managed to get out of the Nokia deal.