Kantar Worldpanel’s report for 3 months ending December 2013 is out and it is looks like a mixed news package for Windows Phone. While Year-On-Year basis it posted impressive growth, if you compare it to the reports for October and November, you will see the Europe sales share slightly growing to 10.3% from 10% in November, which is not half bad considering new iPhone’s onslaught.
- In Spain market, the Windows Phone market share seems on its way up and has now touched record 5.6%.
- But, it has lost in China badly and now commands shockingly low 1.1% sales share.
- In Italy as well, it has grown to 17%.
- Sales share has dropped slightly in France and Germany while is on its way up in UK.
Check more details below,
One more interesting fact comes into picture from the report about UK market. Nokia smartphones were the 3rd most gifted smartphones in UK and more than 1/3rd of smartphones bought in UK in December were gifts.
34% of smartphones bought in December were gifts, up from 30% in 2012. Samsung was the top gifted smartphone manufacturer with 30.7%, followed by Apple at 28.4% and Nokia at 17.6%.