KWP report: Nokia & WP weather iOS storm with ease, grow worldwide market share in September.

November 4, 2013

This is mighty encouraging for 3rd Eco-system efforts of MS and Nokia. iPhones were released in end of September with record sales numbers but that has not impacted the momentum of Windows Phone sales growth around the world in September. Though this may an early assessment but may be not so impressive line up of Apple’s new devices are not getting many converts from other platforms. Some numbers from the Kantar Worldpanel report for 3 months ending September,

In EU5, WP stands closer to 10% than ever with 9.8% sales share.

In GB, WP grows to 11.4% sales share while iOS has shown a dip.

In Australia growth is impressive at 9.3% sales share.

In Italy, WP has overtaken iOS and sales share is at 13.7%

In US, WP numbers have shown a comeback at 4.7%.

This is what Kantar Worldpanel press release has to add,

The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to September 2013, shows Windows Phone now makes up one in 10 smartphone sales across the five major European markets*, has overtaken iOS in Italy, and is gaining momentum in emerging markets. Android remains the dominant operating system across Europe with 71.9%, an increase of 4.2 percentage points compared with the same period last year.

Windows Phone, driven almost entirely by Nokia sales, continues to make rapid progress in Europe and has also shown signs of growth in emerging markets such as Latin America.

“Nokia dominated in Latin America for many years, and while its popularity declined with the fortunes of Symbian it now has an opportunity to regain the top-spot. The majority of consumers in Latin America still own a Nokia featurephone and upgrading to an entry level Lumia is a logical next step. Price is the main barrier in developing markets and the budget Lumia 520 opens the door to smartphone ownership for many.”

In Britain, Windows accounts for 11.4% of the market. Android is still the number one operating system with 58.4% while BlackBerry now only has 3.1%. Apple’s iOS has dipped by 1.0 percentage point to 27.0%, although it is expected to strengthen at Christmas.

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