A comparison of latest KWP report for 3 months ending April and the last report of 3 months ending March shows upward windows phones sales share movement in many markets within one month. In markets like UK, from March to April, the share has grown from 7 to 8.4 %. Australia has also moved from 4.1 to 5.1%. China and Germany also exhibit upward trend. US market remains same at 5.6% from March to April, but the report indicates many positives about WP performance in US.
Of those who purchased a Windows device in the last year, 42% came from a featurephone device, 25% from another Windows device and 23% from Android. While iOS is similarly effective at capturing Android users and their own users, only 31% came from a featurephone device, showcasing Windows strength in attracting featurephone users.
When looking at those who changed device, between 2011 and 2012 Windows was more successful at capturing older consumers aged 50-64. But when looking at those changing now and in the last year, we’re seeing Windows now gaining share among those aged 25-34.
They also confirm Lumia models were the major sales drivers and in one report they specifically mention Lumia 822. Our hopes go high for success of Lumia 928 then :).
KWP US Other market