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Microsoft-branded Feature-phones. Who could have thought?


Well, it turns out that RM-1182 that seemed like a new Lumia because of it being Microsoft-branded, is a big surprise in itself. It is not a Lumia and yet bears Microsoft branding. Yes, it is a Microsoft-branded feature-phone. Microsoft just decided to sell it feature-phone division to Foxconn and AMD along with Nokia-brand rights, so may be at some point Microsoft really considered using its own Brand name to replace Nokia’s brand name even on feature phones.

Given how much recognition Nokia brand have in markets where Feature phones are still sold, it certainly looks like a very surprising move. Microsoft had rights to use Nokia brand on feature-phones for 10 years, so did Microsoft Mobile really plan to get rid of Nokia legacy by replacing the branding on feature-phones too??

Thanks NokiBar for the tip. Cheers!!

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